The mere labeling of all non-voters as apathetic—in its dominant contemporary meaning of indolent, lazy, or just not caring—already reinforces the idea that one is doing something important by voting, and acting irresponsibly by not doing so. However, more than one author has cogently argued that encouraging the public to think in such an automatic pro-voting way actually supports a power system that has rigged the outcome of any election in advance.
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