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In contrast, in archaic modernity that which is now, today, never loses its currency. In archaic modernity, what is new always lasts.
Archaic modernity is not only ever new, it is also always ever renewing. One need only be given the eyes to see it a-new, to "retrieve" it--which, heard with an ear tuned to the etymology of words, means "to find it again." Since what is archaically modern, archaically "new," never loses its newness, whenever we find it again, it is always brand new yet again: We find it again for the very first time, in what Kierkegaard give us to understand as a genuine repetition. And in finding it again anew, we are always re-newed ourselves
In its ever-newness, archaic modernity is always here already. Yet as ever new and ever renewing, it is always still coming, still on the way toward us--never just lying around waiting for us to put it in the trash can, as is everything new in modern modernity.
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The sun is new every day.
--Heraclitus
Since the beginning of the 19th century, modern has had the meaning of "not antiquated or obsolete, in harmony with present ways, with present usage'." The word ultimately derives, by way of Latin modo ("just now, in the current manner"), from the Presumed Indo-European root *med-, which meant "take appropriate measure."
The "modern" is thus what is appropriate to the day, what takes each day's proper measure.
In its daily circulation, its daily coming and going, the sun takes the measure of each day anew. It is always fitting to the day, "appropriate" to it. It is thus always new each day, renewing itself and whatever it touches each time it comes again. The sun was yesterday, is today, and will be tomorrow, ever new. It is always "fitting," always "to the measure."